Nord Stern History Post 30 – Fallon part 1

Nord Stern History Post 30 – Fallon part 1

In 1987, then 6 year old Minneapolis ad agency Fallon McElligott, now called Fallon, was awarded the Porsche Cars North America account. Founding Partner Fred Senn joined Nord Stern shortly thereafter thinking it would enhance his understanding of the Porsche...
Nord Stern History Post 27  Peter Schutz 1981 Visit

Nord Stern History Post 27
Peter Schutz 1981 Visit

Peter Schutz was CEO of Porsche between 1981 and 1987. His predecessor was Ferry Porsche himself. Very much a sales guy, he is credited with saving the discontinued 911. His logic was simply that if people wanted to buy it, we should keep making it.  He also addressed...