Late in 2002, I reached out to Fred Senn for help in freshening the Club Race logo. Fred’s ad agency, Fallon, had the BMW account at the time and he offered to call across town to Carmichael-Lynch who had the Porsche account. Introductions were made. The C-L team quickly embraced the relationship. They developed an entire branding package for the event. The key elements of the brand would be a north woods feel and that Brainerd was the fastest track in North America. This branding has become common for Club Races now but was simply not done 20 years ago.
Nord Stern embraced an edgy advertising approach, and the C-L team had a lot of fun working on not just the Club Race but a variety of other events. They were a treme4ndous resource for Nord Stern and Nord Stern reciprocated and became a resource for them in a variety of projects. Watch for a future post on the 40th anniversary of the 911 as just one example. .
For 2003 a series of posters were created that set the trend for the next several years.
